Copywriting
You're about to discover . . .
A few subtle, yet powerful, changes
you can make to your business right now
that will increase your profits
with no extra effort
Real Estate entrepreneur and Graphic Artist shows you how to find better targeted leads, boost your response rate and even how to work less hours all while increasing profits
Dear Entrepreneur,
It doesn’t matter what business you’re in, whether you’ve been in business for 10 years or more or are just starting out, you likely have a desire to increase your profits and see your business grow as an industry leader.
Because successful entrepreneurs know that if you want to be a master at anything, you must study what the masters before you have done. And, you also know you must have the guts to go after what you want.
But starting or expanding your business is often a difficult endeavor. Even though you give it everything you’ve got – whether this is your first try or you already have many successes under your belt…
…you don’t always get the results you expect.
Communication is Key
In order to sell your product or service, you must first be able to find people who are interested in what you have to offer. And though that’s obvious, it’s often easier said than done - I know. Getting your message across in todays environment is no easy task, for sure. You must craft a message that gets through the noise.
But before I tell you how to make those subtle changes that can grow your business right now, let me introduce myself.
My name is Annie Anderson and I’ve been writing since I was old enough to hold a pencil. From the moment I learned to read and write as a young child, putting words down on paper has been my passion. There’s just something magical about the feel of a fine writing instrument against a piece of paper . . .
In elementary school, I entered a creative writing contest with entrants from all over the country. I wrote a short story about a bear that made it into the final rounds for my state and region. And although I didn’t win the big prize, it solidified my desire to become a writer.
Since then, I’ve written 2 children’s books and numerous articles, poems and short stories, winning awards for many of them. And since 1997, I’ve been included in the several of the annual “Who’s Who” series including “Who’s Who, Women in Business” published by Biltmore.
Along the way, I’ve learned other valuable skills that help tie my expertise together including graphic design, drafting, drawing, real estate investing, executive assistance, customer service and off-set printing.
And as my client, these skills are valuable to you, too. Because it means you’re going to get the best of both worlds - writing and design. Since I can tie both of those together for you, your copy will seamlessly interact with the overall design and feel of your project, whether it’s online or off.
In elementary school, I entered a creative writing contest with entrants from all over the country. I wrote a short story about a bear that made it into the final rounds for my state and region. And although I didn’t win the big prize, it solidified my desire to become a writer.
Since then, I’ve written 2 children’s books and numerous articles, poems and short stories, winning awards for many of them. And since 1997, I’ve been included in the several of the annual “Who’s Who” series including “Who’s Who, Women in Business” published by Biltmore.
Along the way, I’ve learned other valuable skills that help tie my expertise together including graphic design, drafting, drawing, real estate investing, executive assistance, customer service and off-set printing.
And as my client, these skills are valuable to you, too. Because it means you’re going to get the best of both worlds - writing and design. Since I can tie both of those together for you, your copy will seamlessly interact with the overall design and feel of your project, whether it’s online or off.
Why does graphic design matter to a copy client?
Well, in this day and age like never before, things are often all about appearance. If you have the right words and your website or your print advertisement isn’t visually appealing, your market will be turned off. Instead of being blown away by your copy, your potential customers will be turned off by your design. That’s not what you want.
Melding your copy and your offer with the design that’s right for your target market is my specialty. Based on my knowledge of design, I can help you find the look that’s right for your message.
Not only am I listed in Who’s Who for my writing accomplishments as I mentioned earlier, but I’m a member of two premiere graphic design associations - American Institute of Graphic Arts (AIGA) and the American Advertising Federation (AAF). And because I’m a member of these great professional groups, you can rest assured you’re working with someone who has the knowledge and experience to get your project done right.
See, I learned a very valuable piece of thought from the owner of one of the first print shops I ever worked for over 15 years ago. Rose told me to “make my business, your business.” And that has stuck with me ever since. I’ve carried that around with me through customer service jobs, other print shops, and even into my own freelancing business. And that’s what gives me an edge.
Now, I can give you that edge.
We’ll work closely together throughout the whole process from writing your copy to designing a website to creating a brand image that works for you. And even beyond all that. Or not.
But that’s the beauty of the whole thing - we can do as much or as little as you need without your project changing hands a multitude of times and getting lost, abandoned or worse along the way.
Think of me as your one stop advertising source, on par with the big agencies - capable of handling everything they would - but without all of the drama and corporate overkill associated with big business.
In other words - Your Creative Insight Resource.
So, let’s get back to our original thought here -
Subtle changes you can make right now that will increase your profits with no extra effort.
That’s a tall order, isn’t it?
Well, not really.
See, when you have copy and design that are so comfortable with each other, they aren’t even noticeable as separate pieces - they are so naturally meshed, they are nearly one in the same, your competition won’t know what hit them and your customers will flock to your doorstep . . .
Because people of all shapes and sizes, colors and backgrounds are drawn to beauty. And that’s what happens when great copy is integrated with great design.
Now, let’s take a moment to analyze your advertising pieces. Go get the one that brought you searching for a copywriter today and let’s tear it apart, right here.
I’ll wait . . .
Ok - take a good look at your piece -
* What feeling do you get when you look at it?
A piece of marketing should offer the reader a solution to a problem. And to that end, the feeling that it evokes should be relief and comfort, knowing the solution is already on it’s way. If that’s not the feeling you get when you look at your piece, it’s time for a change.
* What statement is your advertising making? Does it reflect you?
Your materials, aka collateral, should show your best image. After all, it’s often the first impression a potential customer has about you and your company. And you know what they say about first impressions - you never get a second chance to make a first impression. Nowhere is that more important than in your collateral pieces.
I mean, think about the term collateral for a moment. Aren’t those pieces a sort of insurance, really? Something you can hinge your business on?
Yes, they are. Insurance to your customer that you’re perfect for them and assurance to you that your company and yourself are represented in the best possible light.
Say your customer is shopping for a Lexus, do you want to look like a Kia? Probably not. And that’s why putting your best face forward is so important.
But, we don’t want your best image to be overly flashy or in-your-face. Unless, of course, that’s the norm for your industry, but by and large, again, probably not.
* Does your advertising encapsulate your market? In other words, does it show all the features AND benefits of your product or service?
Believe it or not, it is possible to share the features and benefits of whatever you’re advertising in every piece of collateral no matter how big or small. It’s that perfect melding of copy and design we discussed above. If your materials don’t capture that, we need to find the blend that does.
It’s all a part of putting your best image forward.
When you show your best side, you attract better customers. When you attract better customers, you earn more money. And of course, when you earn more money due to better customers, you can actually work less.
And isn’t that why you got into business for yourself to begin with? Time and freedom, right?
I thought so. Because it’s why I got into business for myself too. In fact, it’s why I wrote this letter to you. And it all goes back to Rose’s words . . .
“Make my business your business”
Such good advice, don’t you think?
Rose was a great lady to work for. I remember asking her one day what she thought the number one skill of an employee was, what made an employee valuable. And her words to me were “Make my business your business. Treat this shop as if it were your own business. Do what I would do - make my business your business.”
And I think that translates to other areas as well, including customers. When I work with you to create your copy (and whatever else we agree on, if anything), that’s what I will do. I will make your business my business and I’ll treat your project as if it were my own.
Rose had another philosophy that I truly admired - she believed that employees were the company’s biggest asset. She knew that employees were the business. Without them, there was no business. Just like customers.
You know, your advertising and marketing pieces are like employees - out there working for you. Day in and day out.
And just like your employees and/or yourself, your collateral is the face of your business, the image you show the world.
You want that image to be not only recognizable, but appealing, attractive and, well - - perfect, right? Just like a well-groomed and poised employee, your marketing materials must be clean, uncluttered and approachable. They must be able to tell your customers the benefits and advantages of doing business with you. They must provide the features that sell your products or services to buyers who need and want them.
Subtle, yet powerful.
And getting your image into the right hands, with a subtle message that speaks volumes is my job. That’s what I’m here for.
You may have noticed the design of this website - clean and fairly minimal with a little punch in strategic places for a little emphasis. And that’s our goal for your marketing materials too.
Remember, we want copy and design that are are so naturally meshed, they are nearly one in the same. And if that’s the kind of marketing you’re looking for, you’ve definitely come to the right place.
So, how about a free marketing analysis?
Simply fill in your name and email address along with the answers to the questions in the form below and I’ll get back to you to set up an appointment. We’ll spend about half an hour going over your collateral pieces, your website or whatever materials you’re seeking to change or create and if we decide we work well together, I’ll get started on your project.
Your marketing analysis will include several of the points we’ve talked about here including -
* How well your copy and design elements blend and work together
* If your copy adequately discusses the merits of your product or service
* How well your materials reflect your image
* Whether or nor we should add new collateral pieces to your package
* And I’ll give you some tips as to how to improve and build upon your existing collateral
Your analysis is free and it’s easy to set up. Again, just provide your info below for me. I promise to respect your privacy and I won’t share your personal information with anyone else.
Let’s get this ball rolling!
Sincerely,
Annie S. Anderson
Writing | Design | Real Estate
PS - You know, one of the biggest qualities studies have shown successful entrepreneurs often have is the ability to make quick decisions designed to move their businesses forward. And if we work together, I’m confident we can make your business dreams happen for you. Let my Creative Insights find that perfect meld of design and copy for your business - Let me make your business my business. Because there’s no one better suited to move your business forward . . .
(All fields required except address fields, cell phone and fax numbers)
